Mark Anderson

About Mark

Mark Anderson is the Associate Vice President of Strategic Communications at Wake Forest University, overseeing news and public relations, internal and family communications, digital platforms, and crisis management. He utilizes generative AI as an essential productivity tool to augment his writing, strategy and planning processes, reporting and personal productivity. He oversees a team that uses it extensively for coding digital content. Anderson explores the transition from traditional search engine optimization to generative engine optimization, adapting web strategies to align with AI-driven information consumption. While embracing these efficiencies, he emphasizes the indispensable role of human empathy and institutional knowledge in maintaining authentic communication.