Juan Hernandez

About Juan

Juan Hernandez is a Professor of Practice in Digital Marketing at Wake Forest University. He builds targeted AI marketing assistants utilizing Retrieval-Augmented Generation (RAG) to provide businesses with secure, data-driven consumer insights. In his teaching, Hernandez deploys custom AI tutors that act via the Socratic method, guiding students toward self-directed learning rather than simply supplying answers. He emphasizes the critical importance of context engineering and problem-solving, teaching future marketers to drastically accelerate complex market research processes using artificial intelligence.