Ged King

About Ged

Ged King serves as the Academic Director in Digital Marketing at the School of Professional Studies and the Chief Resource Officer at Sales Factory. Merging deep industry expertise with academia, he guides students and professionals through the rapid shift from traditional search engine optimization to AI-driven Generative Engine Optimization (GEO). King actively encourages the integration of generative AI in marketing to ideate campaigns, expedite analytics, and dramatically scale creative throughput. He firmly believes that modern marketing success relies on seamlessly partnering human emotional intelligence with the relentless generative power of AI.