Elizabeth Ricks

About Elizabeth

Elizabeth Ricks is a Data-Driven Storytelling Professor in the School of Business at Wake Forest University. Leveraging her extensive corporate background in data storytelling, she explores the parallels between communicating effectively with data and mastering AI context engineering. She integrates generative AI into her curriculum as a collaborative partner, teaching business students to critically evaluate AI outputs while utilizing the technology herself to design class exercises and streamline grading.